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Ever been catfished by a serum?
You flip the bottle.
Peptides. Vitamin C. Centella.
Sounds like it’s doing something.
Suddenly, that $79 feels justified.
But just because an ingredient is listed doesn’t mean it’s doing anything.
So... what’s a tip-in?
In beauty, a tip-in is when a brand adds a buzzy ingredient at such a low dose it may as well not be there.
We’re talking 0.0001% — just enough to make the label, not enough to make a difference.
And yep, it’s totally legal.
@skincaredavey Concentration matters. Here are some brands we know are soing it right: @Dieux Skin @Experiment @Boring Without You (my brand) #beautytok #skincareroutine #skincare #skincaretips ♬ original sound - Davey Rooney
The truth is: concentration matters.
That’s why we:
✔️ Use clinically backed, concentrated doses
✔️ Tell you exactly how much is in there
So your skin actually gets results.
Not just a nice story.
Skincare that does what it says.