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NO ONE talks about this.
The dryness.
The sensitivity.
The itchiness.
The way your skin just… changes.
Not slowly. Not subtly. One day you’re vibing along with your usual routine, and the next your skin is tight, flaky, reactive, or breaking out like you're back in your teen years. And the kicker? Most people don’t even realise what’s behind it.
I spoke to a dermatologist from South Yarra Dermatology who gave it to me straight: it’s all about estrogen.
During perimenopause (which can start as early as your late 30s or early 40s), your estrogen levels begin to drop—and that shift has a major impact on your skin.
We're talking:
Hydration: Skin loses its ability to hold onto moisture, so dryness becomes a daily drama.
Barrier function: The protective layer that keeps irritants out and moisture in gets compromised. Cue sensitivity, redness, and flakiness.
Elasticity & firmness: Collagen production takes a hit, which means skin can start to feel thinner, looser, or less bouncy.
Glow: That natural radiance? It might dim a little.
Sound familiar?
Now, I’m not here to pretend I know the lived experience of perimenopause. I don’t. But I have heard from a lot of women in this space — including some in this very community — who’ve been navigating it with equal parts confusion and frustration.
And I’ve heard from so many women who say our Make Me Wet serum has made a huge difference! Softer, smoother, firmer, more hydrated skin that actually feels like theirs again.
Perimenopause affects so many people, and yet the conversation is still way too quiet — especially when it comes to skin. That’s why I wanted to make this video (and this blog): to shed some light, share the science, and hopefully help a few of you feel less alone (and less itchy, flaky, or frustrated).
Your skin doesn’t just change out of nowhere.
There’s a reason. And there are ways to support it.
👉 Explore the Make Me Wet™ AQUAPORIN Hydrating Milk Serum