Ever used a Hyaluronic Acid serum and feel like it sits on your face? Doing nothing? 

Hyaluronic Acid has always been the trendy one in school.

But… if it’s lasting hydration you’re after, there’s a better kid on the block. 

In formulation science, Glycerin is widely considered the most evidence-based hydrating ingredient.

It’s kinda the gold standard. 

SHOP GLYCERIN

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Why Glycerin will plump, smooth, and hydrate MORE 

Most brands use less than 5% Glycerin. We use a massive 10% in Make Me Wet™ and here’s why…

1. Evidence-based hydration

Glycerin has decades of published research supporting its ability to increase stratum corneum hydration (the outermost layer of skin). It is consistently used as a benchmark ingredient in moisturiser studies on real human skin.

2. Helps improve barrier function

Well-hydrated skin barriers function better. Glycerin has been shown to support barrier recovery, helping skin feel less tight, smoother, less textured and more hydrated over time.

3. Helps reduce TEWL

TEWL stands for transepidermal water loss (the passive loss of water from skin into the environment). Excess TEWL can be associated with dryness and barrier disruption. Glycerin helps reduce this process by improving hydration and supporting barrier integrity.

4. Supports Natural Moisturising Factors (NMF)

Healthy skin naturally contains water-binding compounds known as NMF. These help maintain softness and flexibility. Glycerin complements this system by increasing water availability in the upper skin layers.

5. Performance depends on concentration

When it comes to results, concentration matters. That’s why we use evidence-based concentrations across the range:

• 3% Glycerin in Face Flood™

• 10% Glycerin in Forgiveness™

• 10% Glycerin in Make Me Wet™

• 15% Glycerin in For Face Sake™ Butter

SHOP HYDRATION NOW